FREE TEMPLATE: Buyer Persona worksheet


Who are you talking to?

Before you craft your inbound marketing strategy, before you even write your first content offer or blog post, you need to create buyer personas.


This worksheet will help you to:

  • Put a name and face to the people buying your products/services.
  • Add demographics like age, income, qualifications and job title etc.
  • Ask the right questions about your customers needs, wants, motivations, spending habits and more.
  • Craft messaging to appeal to your target market. 


TIP: When creating buyer personas, it can also be helpful to survey your current customer base.